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Charitable Giving: Make Room for What Matters

Oct 14
4 min read

A meaningful gift often begins with a personal connection.


Perhaps a hospital supported your family, a community program opened a door or a local organization does work you want to see continue. Giving lets you contribute to something that matters to you.


As your financial resources grow, you may want to make that support more intentional. You might be considering a larger donation, a regular commitment or a different way to fund a gift. Charitable giving planning brings those choices into your broader financial picture. It starts with the impact you hope to support, then considers what you can give and how.



Start with the work you care about


Before choosing an amount, consider what draws you to a cause.


“Supporting healthcare” could mean funding research, helping families travel for treatment or improving access to local services. Each reflects a different priority.


A few questions can help narrow your focus:

  • Which causes have a personal connection for you?

  • Who or what would you like your support to benefit?

  • Would you prefer to support a local need or a broader initiative?

  • Do you want to contribute to immediate services, longer-term work or both?


You can support several organizations while choosing a few priorities for larger or ongoing gifts. That gives your giving a direction and helps you evaluate new requests.


Choose an amount that fits your life


Generosity belongs alongside the other commitments your wealth supports.


A giving amount should take account of household spending, future goals, family commitments and the resources you want available for unexpected needs. Business owners may also need to consider whether funds belong personally or within the company.


There are several ways to structure support

  • A regular contribution: An amount you can comfortably sustain.

  • A one-time gift: Support for a particular need or milestone.

  • A larger planned donation: A commitment considered within your broader financial strategy.


For example, someone who already gives monthly may want to make a larger contribution after receiving a bonus. Reviewing that gift alongside other priorities can help establish an amount they feel comfortable committing.


Ask the charity what would help


Your intentions matter. So does the organization’s ability to put the gift to work.


Before attaching conditions to a larger donation, ask about the charity’s current needs. A particular project may appeal to you, while the organization may also need funding for staffing, equipment or the ongoing costs of delivering its services.


Useful questions include:

  • Where is additional support most needed?

  • Can the organization accept the kind of gift you are considering?

  • Would a restricted gift or flexible funding be more useful?

  • How does it report on its work and results?


A conversation can help you understand whether your proposed gift fits the organization’s needs. It can also clarify what the charity can realistically commit to providing in return, such as updates about a funded program.


Consider how to fund the gift


Cash is a familiar way to donate, but it may be useful to explore other assets before making a substantial gift. For example, donating eligible publicly traded securities directly to a qualified donee can receive different tax treatment from selling them and donating the cash. CRA guidance provides for a zero capital gains inclusion rate for certain qualifying gifts, subject to conditions and special rules.


This deserves a review before a transaction takes place. Your advisor and accountant can help assess the asset, its ownership, the potential tax treatment and how the donation would affect your remaining investments. The recipient should also confirm that it can accept the transfer.


For business owners, the distinction between personal and corporate giving matters. Eligible donations generally give rise to a tax credit for individuals and a deduction for corporations, with the applicable rules depending on the circumstances.


The funding method should support a gift you already want to make and fit your broader financial position.


Confirm the recipient and receipt


Before donating, check the organization’s status and ask about its receipting practices.


The CRA’s List of charities provides registration status, information about activities and financial information from filed charity returns. It is a useful starting point when learning about an organization.


Also confirm whether your particular gift qualifies for an official donation receipt. Qualified donees can issue receipts for eligible gifts, but they are not required to issue one for every gift. A valid receipt is needed to claim a charitable tax credit or deduction.


For a larger or non-cash donation, establish the acceptance process before transferring anything. That gives both you and the recipient time to address questions about documentation and timing.


Make giving part of your financial life


A giving plan can be straightforward: the causes you care about, an amount that fits and a suitable way to fund your support.


You can revisit those choices as your circumstances change. A new commitment, a business milestone or a deeper connection with an organization may influence what you want to contribute.


The value of planning is having room to be generous with a clear understanding of what the gift means for your own finances and the work you hope to support.


Ready to make charitable giving part of your financial strategy? Life & Legacy Advisory Group can help you connect your giving priorities with your broader wealth plan. Let’s talk.


This article provides general educational information and does not constitute individualized financial, investment, tax, legal or insurance advice. Donation eligibility and tax treatment depend on the gift, recipient and donor’s circumstances. Review proposed strategies with appropriately qualified professionals.

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